SHOP-WINDOW AND DIGITAL SIGNAGE

The dynamic communication in shop windows register a growing demand, given that this media is a privileged point of contact among a brand, its potential clients and its direct environment. Signs, outdoor muppis, vinyls, and now dynamic communication have various objectives in common:

Give visibility to the brand: to differentiate itself from the competitors, to call attention, therefore reinforcing the "branding"
Communicate strong points: offers, specialties, services, products...
Interact more with the general public and potential clients
"Catch traffic” and increase the number of clients that enter the point of sales

Digital signage transforms the shop window into a venue of advertising, a backup for the brand identity, or an effective communication tool to relay useful information. The video projection (and in this case, the rear-projection) is one of the most adequate technologies, and the most useful..

Shop-windows specific environment has an important impact on digital signage systems:
Important luminosity for the utilization in full daylight
Reflection and glare on the window glass seen from outside
Ratio visibility / image size / cost of the system
Integration of the technical mount in the global design of the point of sale
Resistance to specific shop window conditions: sun heat, UV

ADWINDOW developed the SHOWI film range to respond to the needs of communication projects in shop and building windows, for the technical installation as well as for the communication efficiecy. Our R + D (investigation and development) aims to supply adequate answers for all needs: visible screens even in full daylight, large screens for nighttime that can be used as printed signs during the day, screens that don’t obstruct the insider’s view toward the outside when an image is projected on the windows...
KITAPON can also be used for shop-windows, thanks to its versatility and ease to install. STIKI, with the advantagge of quality for a low-cost budget, is also a response for projects where cost is a key factor to success.
We recommend the use of UX Black versions in ADWINDOW range for the best response in direct sunlight. The projector luminosity must be adapted in all cases to the ambient light situation.

LEDs lamps with up to 20000 hours life time, cost / luminosity ratio in constant enhancement, models with 24/7 use warranty, network remote control systems... With the drastic evoltion of last projectors generations, and yet announced ready-to-come novelties, videoprojection and rearprojection appear now and more than never before as a must-be alternative for every shop-window installation with >50'' screens. It is also a very interesting alternative to monitors and LEDscreens for the whole digital signage sector.

ADWINDOW WHITE PAPER: COMPARATION BETWEEN VP/LED/MONITOR TECHNOLGIES FOR DIGITAL SIGNAGE (SPANISH LANGUAGE)
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